Relax. Feel. Explore.
Sweet Seed is a nature festival that requires a brand identity to reach its target audience. The target market would be environment-friendly, young adults, and focus on mental wellness. The festival must feel warm, which promotes a sense of community and growth.
Creating a logo that represents nature and growth for Sweet Seed was the main focus of the brand. Each end of the serif S is a leaf growing. We use earthy yet contemporary colors, branch-like graphic elements, and optimistic photography.
Logo
The symbol is derived from the name
itself. The S is divided to show the
double S for the name. Each side is
growing from the seed with a leaf.
The use of the serif font is to bring in the
traditional yet present feeling of the brand.
Sweet Seed is to provide a safe and
comfortable spot for all to reconnect with
themselves.
“A festival for
all the seasons”
Color
The colors used are earthy tones but with a twist that is modern and contemporary.
Graphic Elements
Throughout the digital experience, you will see organic lines with different weights and organic shapes. They are to mimic the branches and shapes from nature.
